Entertainment

Kendall Jenner Takes Center Stage in Tory Burch’s New Fragrance Campaign—Is This Her Most Bold Look Yet?

Kendall Jenner landed a big modeling job this week.

On Monday morning it was announced that the 29-year-old supermodel is the face of the new Tory Burch campaign for the fragrance Sublime.

The Keeping Up With The Kardashians vet flashed the flesh in nude lingerie under a golden netted dress for the photo shoot.

The commercial sees her on a set as she poses on her side in the flirty ensemble; she is also seen walking confidently on set.

‘Confident, sensual and strong. My new favorite fragrance #ToryBurchSublime,’ read the caption to the video.

Kendall’s fans were ecstatic with the clip as they called her ‘beautiful’ and ‘iconic.’

Kendall Jenner landed a big modeling job this week. On Monday morning it was announced that the 29-year-old supermodel is the face of the new Tory Burch campaign for the fragrance Sublime

The Keeping Up With The Kardashians vet flashed the flesh in nude lingerie under a golden netted dress for the photo shoot

‘Sublime is beautiful, it’s sexy, it’s confident,’ Jenner said in a statement.

‘I love what Tory does and what she stands for. I want to align with designers who feel genuinely right to me, and this felt natural and organic.’

And the designer talked about Kendall.

‘Kendall has a quiet power,’ Burch continued in the statement.

‘She knows who she is and she’s fearless. She is an entrepreneur and a role model for so many people, and that was important to me.’

The new fragrance called Sublime features rose, osmanthus flower, earthy vetiver and bright mandarin, according to a press release.

It will also be ‘grounded by hints of ivy, patchouli and magnolia.’

Jenner stars in a creative campaign photographed by Mert Alas and Marcus Piggott. She is seen with an oversized sculpture version of the Sublime bottle.

Designed by Malin Ericson, the curvilinear vessel is an abstract take on Tory’s signature Double T design, topped with a silver cap and playful off-center logo.

The campaign also includes a video with original music by London artist Bakar, covering Edwyn Collins’s 1994 track A Girl Like You.

The commercial sees her on a set as she poses on her side in the flirty ensemble; she is also seen walking confidently on set

‘Confident, sensual and strong. My new favorite fragrance #ToryBurchSublime,’ read the caption to the video. Kendall’s fans were ecstatic with the clip as they called her ‘beautiful’ and ‘iconic’

Burch has always been ‘intrigued’ by Jenner’s ‘quiet power.’

The 58-year-old fashion designer explained why she chose The Kardashians star to be the first face of her brand.

She told ELLE.com: ‘I spent a lot of time thinking about working with Kendall Jenner. We’ve never had a face. There’s something that I really love about her.

‘A long time ago, we were in a shoot together, and I’ve been intrigued with her. She has a quiet power, which I find interesting. She’s fearless. She’s an entrepreneur [with] great family values and a work ethic.’

Burch is set to launch refills next year because she believes the bottle is so appealing people will want to keep it on display.

‘Sublime is beautiful, it’s sexy, it’s confident,’ Jenner said in a statement. ‘I love what Tory does and what she stands for. I want to align with designers who feel genuinely right to me, and this felt natural and organic’

She said of the design: ‘The bottle is meant to last. I wanted something you would keep forever, and that’s why it feels so heavy; I wanted it to be a beautiful, artistic element that you put on your vanity. [The design] was inspired by the Guggenheim, taking an abstraction of the Ts [in our logo].’

Burch continued: ‘I worked with Malin Ericson, and we worked on many different iterations. There was a purity to this that I loved, and we put the logo [off-kilter] as a representation of things not being where they used to be and not being so straightforward. It’s about reinvention, evolution, and innovation.’

The designer loves the scent so much she wears it herself.

Asked about her thought process for selecting a perfume to wear, she said: ‘It’s pretty last minute, and just as I’m walking out the door. But I do like wearing a fragrance. It’s a ritual for me. There’s one of our Middle East fragrances that’s an oud that I love, but I also now love Sublime. I’ve given a couple bottles to my sons’ girlfriends; they’re obsessed with it, and they said it’s addictive. I love that.’

And the designer talked about Kendall. ‘Kendall has a quiet power,’ Burch continued in the statement. ‘She knows who she is and she’s fearless. She is an entrepreneur and a role model for so many people, and that was important to me’

The new fragrance called Sublime features rose, osmanthus flower, earthy vetiver and bright mandarin, according to a press release

It will also be ‘grounded by hints of ivy, patchouli and magnolia.’ Jenner stars in a creative campaign photographed by Mert Alas and Marcus Piggott

Jenner models all the time despite talking about the minuses of the industry last month.

The sister of Kylie Jenner said she thinks modelling can be a ‘very lonely’ existence.

Here she was seen in the teaser for the ad

The star is one of the world’s best-known and best-paid models – but Kendall insists that her career has been more challenging than some people might imagine.

The brunette beauty said on Emma Chamberlain’s Anything Goes podcast: ‘I’m not gonna sit here and say that I’ve had the toughest journey. I think I’ve been extremely fortunate.

‘But I also have had my own set of challenges, whether it’s [being] overworked or not getting a job that I would’ve really loved to get.’

Kendall actually confessed to ‘crying [herself] to sleep’ at night amid her struggles.

The reality star shared: ‘It is very lonely.

‘I’ve had really dark nights where I’ve been in random cities and just hysterically crying myself to sleep because I haven’t been home in three months and I’ve been pretty much alone the entire time.’

Despite her fame and success, Kendall has repeatedly questioned whether the sacrifices she’s made have really been worthwhile.

She said: ‘There’s been a lot of definite moments where I’m like, What is going on, is this all worth it?’

Meanwhile, Kendall previously admitted that she’s been dealing with anxiety issues since she was a child.

But the runway star also claimed that she now feels more ‘stable’ and ‘hopeful’ in her career.

Kendall – who launched her own drinks brand, 818 Tequila, in 2021 – explained to Vogue magazine: ‘I don’t see why I shouldn’t be honest about it.

‘In my career right now I feel really stable, really hopeful. But I’ve had a tough two months. I haven’t been myself, and my friends see it. I’m more sad than usual. I’m way more anxious than usual.’

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