Disney CEO Bob Iger has found himself on the defensive following the dismal box office performance of the highly anticipated live-action adaptation of “Snow White.” As the film struggles to recoup its hefty budget, estimated at over $300 million, Iger’s temper reportedly flared during recent discussions surrounding the project’s financial woes and mounting criticism.
The criticism has been directed not only at the film’s artistic direction and casting choices—most notably Rachel Zegler in the titular role—but also at the extensive spending on marketing and production. Observers have pointed to Iger’s decisions as a significant factor in what many are calling a colossal failure for the Disney brand. The film’s opening weekend grossed around $80 million, which, while substantial in isolation, pales in comparison to its inflated budget.
In response to the backlash, Iger has publicly defended the film, attributing the criticism to a broader political discourse and labeling it as an overreaction. He stated, “As CEO, I find it my responsibility to address any criticism regarding our films. What we are witnessing is a historic event that illustrates everything wrong in our country today.” Iger insists that the film is a necessary reimagining of the classic tale, aimed at promoting diversity, equity, and inclusion.
However, his remarks have been met with skepticism. Many critics argue that the changes made to the original story—such as the removal of the iconic prince character and redefinition of Snow White’s background—have strayed too far from the source material. Iger has urged audiences to give the film a chance, asserting that it is one of Disney’s most successful musicals yet.
As Disney navigates this tumultuous period, the future remains uncertain for Iger, who plans to step down next year. With mounting pressure from shareholders and fans alike, the legacy he leaves behind could be significantly shaped by the fallout from “Snow White.” The situation continues to evolve, and industry watchers are keenly observing how Disney will respond to both the critical and financial challenges ahead.